CLIENT
Zavira
SECTOR
FMCG
YEAR
2024
SERVICES
Identity Design
Packaging Design
CREDITS
Dharmesh Bhavsar - Designer
Tanvi Trivedi - Designer
OVERVIEW
OVERVIEW
With a legacy spanning 20 years of delivering the finest basmati rice across India, the company is now rebranding and launching a new B2C brand named "Zavira." This new brand aims to bring a fresh perspective to the market, offering premium quality basmati rice under a modern and captivating brand identity. Entering an established market with well-known brands and loyal consumers, Zavira seeks to stand out with innovative packaging design that captures attention and builds consumer trust.
With a legacy spanning 20 years of delivering the finest basmati rice across India, the company is now rebranding and launching a new B2C brand named "Zavira." This new brand aims to bring a fresh perspective to the market, offering premium quality basmati rice under a modern and captivating brand identity. Entering an established market with well-known brands and loyal consumers, Zavira seeks to stand out with innovative packaging design that captures attention and builds consumer trust.
CHALLENGE
CHALLENGE
The challenge was to create a distinctive and appealing packaging design for Zavira Basmati Rice that would make it stand out in a competitive market. The design needed to blend Zavira's rich heritage with a modern touch, convey the brand's quality and uniqueness, and instill trust in a consumer base already loyal to other established brands.
The challenge was to create a distinctive and appealing packaging design for Zavira Basmati Rice that would make it stand out in a competitive market. The design needed to blend Zavira's rich heritage with a modern touch, convey the brand's quality and uniqueness, and instill trust in a consumer base already loyal to other established brands.
Next Projects
Next Projects
Next Projects
Let's get in touch
© Dharmesh Bhavsar 2025
Let's get in touch
© Dharmesh Bhavsar 2025
Let's get in touch
© Dharmesh Bhavsar 2025