CLIENT
Shree Mam Mam Sweets
SECTOR
FMCG
YEAR
2022
SERVICES
Packaging Design
CREDITS
Dharmesh Bhavsar - Designer
Tanvi Trivedi - Designer
THE CHALLENGE
THE CHALLENGE
In today's Indian market variety of Chikki brands are using modern and contemporary approaches to attract consumers while those are majorly made using refined sugar. The challenge was to design packaging that enhance the product value showcasing it's authenticity and create an experience that the user could engage through.
In today's Indian market variety of Chikki brands are using modern and contemporary approaches to attract consumers while those are majorly made using refined sugar. The challenge was to design packaging that enhance the product value showcasing it's authenticity and create an experience that the user could engage through.
OUR SOLUTION
OUR SOLUTION
Our packaging Gud-Nut by Grandma from its name written in English and Devanagari represents the ingredients used in the process which is Gud meaning Jaggery in Hindi and Nut to encapsulate peanuts, Sesame, and Bengal-gram.
The use of soft hues, Illustrative elements and Grandma making a Chikki compliments the form of a window cut to tell a story of traditional Chikki making process that has been used in every Indian household and has been a sweet memory for everyone which also indicates the pure homemade quality and creates a sense of nostalgia.
As result, It not only creates an experience but also showcases the legacy of Ms. Shantaben, A Godmother of Shree Mam-Mam Sweets that has been catering pure indigenous experience since 1993.
Our packaging Gud-Nut by Grandma from its name written in English and Devanagari represents the ingredients used in the process which is Gud meaning Jaggery in Hindi and Nut to encapsulate peanuts, Sesame, and Bengal-gram.
The use of soft hues, Illustrative elements and Grandma making a Chikki compliments the form of a window cut to tell a story of traditional Chikki making process that has been used in every Indian household and has been a sweet memory for everyone which also indicates the pure homemade quality and creates a sense of nostalgia.
As result, It not only creates an experience but also showcases the legacy of Ms. Shantaben, A Godmother of Shree Mam-Mam Sweets that has been catering pure indigenous experience since 1993.
Next Projects
Next Projects
Next Projects
Let's get in touch
© Dharmesh Bhavsar 2025
Let's get in touch
© Dharmesh Bhavsar 2025
Let's get in touch
© Dharmesh Bhavsar 2025